NICK WATTS

CREATIVE DIRECTOR

 

A QUIET CHARACTER BUT WHEN HE GET'S GOING, OH WHAT STORIES HE CAN TELL.

You could be forgiven for thinking that he comes across as shy. Yet the truth is, a quiet creative has the loudest mind and Nick's is full of ideas. He is absorbing every word you say and with the questions he asks - they are crucial and to the point! Taking only what is required in order to achieve your objectives for a successful project. It must be working as Nick has worked on some of the biggest brands in the country and it's that experience which gives him the drive to seek out those clients who want that something extra. Nick is always in and out of the office, going here and there, taking the creative briefs and presenting the creative work to clients.

 
 

WHAT'S YOUR STORY?

It was a flip up between Art College or Business Studies. After a month I realised I had made a mistake and promptly left the business studies course to embrace my passion for creativity - finally listening to what my heart had been telling me to do all along. Which is a funny turn of events as I now run a business! Since that moment I have surrounded myself in design and creativity. In my work I am always looking for that killer idea, the one that nails the brief and doesn't just wow the client - it knocks them flat out on the floor.

 WHAT EXCITES YOU IN THIS INDUSTRY?

Bravery from the client, to push boundaries and create disruption amongst their competitors. It doesn't matter what industry you're in, whether it's a business, a charity, a not for profit organisation or something else - everyone can create memorable, engaging stories if they are willing to raise the bar.

The digital world excites me too, the sheer mass of channels that have opened up in the last few years enable clients to market themselves in some really creative and innovative ways - and it's only going to get better and easier as time goes on.

 WHAT IS YOUR EARLIEST MEMORY?

My earliest memory is from when I was three years old. I sat on the worktop in the kitchen in my pyjamas and my mum was taking a photograph of me. I remember there was a plastic fishbowl next to me with a goldfish inside. The bowl had an orange lid. I'm sure there are more exciting childhood memories that I could recall but that's my earliest. It amazes me how the mind can store snippets of memory and they just pop into your head at any given moment.

 
 

Just some of the images that create Nicks world: