We were approached by one of the UK’s leading document management companies – what started out as a rebrand, turned into a whole company renaming exercise.
We ran a brand naming workshop with staff members as they wanted to move away from their existing name. We worked with them through the branding process and the new identity for Ascentas was born and rolled out across their marketing material.
There was a lot to consider with a wide range of marketing, their website, print and digital medium; as well as being on their vehicles so the brand design had to be flexible and carry itself well across a wide variety of touchpoints.
We introduced cinemagraphs into their storytelling via their website which gives an added element of character and impact to a brand. (Don’t know what a cinemagraph is? Find out here.