Or to his friends and clients, it’s simply Ian. With a reputation that precedes him, journalists don’t call his company; “I’ll just give Ian a call” they would say. Ian has been specialising in travel and destination PR for over 30 years. Ian wanted to overhaul his brand and profile and so he was recommended to Depict Creative.
Our conversations with Ian told us that he wanted his website to be a news resource that journalists could visit and find valuable content. With travel and destination news added frequently, it needed to be robust and stand up to some decent mobile viewing. This was definitely a case where Ian knew the majority of his clients and journalists would be accessing the website on the move with mornings being a peak time in traffic.